While custom signage has many benefits, lacking a unique sign can actually hurt a company. If you own a business, then it’s extremely important to have a sign out front. Here are four downsides of not having high quality signs for your business.

1. Blending In

Without a custom sign, your business doesn’t stand out at all. A plain, uninspired sign causes your location to fade into the background and look like every other company on the block. When a sign is nondescript, customers just pass it by without noticing. However creative signage catches people’s eyes and makes your business memorable. Don’t let bland signage cause you to blend in and get overlooked. Custom signage helps you stand apart.

2. Missed Opportunities

Your sign provides an opportunity to communicate key information to customers, so not having a custom design means missing out on this. High quality signs can highlight store hours, sales, events, contact info, your logo, and more. Without customized details that draw people in, give them reasons to visit, and provide helpful info, you’re failing to take advantage of your sign real estate. According to Event Industry News, poor or no signage has caused 77% of people to struggle to find a business. Don’t squander the chance to connect with potential customers.

3. Weak Brand Identity

Your signage directly impacts your brand image. A generic, lackluster sign sends the message that your company doesn’t care about aesthetics or making a strong impression. However, a unique, high quality sign reinforces your brand identity through logo, colors, and typography. It tells customers what your brand is all about. Drab, impersonal signage dilutes your branding and fails to reflect a consistent image. Don’t diminish your brand with a sign that doesn’t communicate your identity.

4. Lost Revenue

At the end of the day, failing to invest in an eye-catching, effective sign can hurt your bottom line. Custom signage attracts customers and helps drive sales. However, bland signage does nothing to bring in business or build your reputation. Don’t lose out on potential revenue. Quality signage gets you noticed and gets people through your doors.

Don’t let your signage be an afterthought. By working with a professional sign company to create customized signage, you can maximize your brand exposure, communicate your identity, and make your business stand out. Don’t miss out on the benefits that a distinctive, memorable custom sign provides. Call us today at Shamrock Signs to inquire about pricing for custom high quality signs for your business.