We’ve all seen those flashy, custom-made signs outside of stores and restaurants trying to grab our attention. Do they actually work to influence where we shop and eat? Let’s take a closer look at how custom signage can impact consumer behavior.

Getting Noticed

When you’re driving or walking around town, a vibrant, eye-catching sign will get your attention much more than a plain one. We’re drawn to things that stand out. Custom signage utilizing bold colors, interesting fonts, and creative designs makes businesses pop. So that custom sign is the first step in drawing you in to learn more about a company. Standing out from competitors is key to getting noticed by potential customers.

Influencing Decisions

A good custom sign can actually help influence your purchasing decisions. If the sign shares key details like what products are sold, pricing, or limited-time offers, it provides you with the information you need to make a decision. Custom signage can give you details to help sway your choice on whether to go in and make a purchase.

Improving Brand Image

Beyond attracting new customers, custom signage also plays a role in shaping your perception of a brand. A sign that is high-quality and aligns with a brand’s style can reinforce a positive, consistent image. For example, you’ll form a certain impression of a fancy restaurant based on the elegant, classy font on its exterior sign. A family-friendly pizza place will likely opt for a colorful, playful sign featuring their logo that sets expectations on what you’ll experience inside. Custom signage helps communicate a brand’s identity and sets the tone for the customer experience.

The next time you see a business with unique, creative custom signage, know that a lot of thought and strategy went into it. The colors, fonts, imagery, and wording are all intended to grab your attention, provide helpful information, and convey the brand’s image. Those elements can absolutely work to influence where you choose to shop, eat, and spend your money. According to Event Industry News, 79% of people say that the quality of a business is reflected in their signage. Custom signage may seem simple, but it really does impact consumer behavior. If you’re looking to have a new custom sign created, then reach out to us at Shamrock Signs to discuss more about the process.